Make for the First Time
Now that you have a few ideas on how to solve your user’s problem, it’s time to get the ideas off of paper and turn them into a prototype. Your prototype is the physical form of a solution for your user’s challenge. Machines, apps, games, pictures, videos, storyboards, etc. are all forms of prototypes.
If this is your first time building a prototype, keep the design and materials simple, make it fast, and keep it cheap because your first prototype will fail. Don’t worry! As long as you learn something from your prototype when you test it, it’s a successful failure. Successful failures are good.
You will come back and rebuild your prototype using the insights you discover in the Testing stage, so your goal is to get out of the Make stage and into the Test stage as quickly as possible.
Here are the simple rules to follow when making for the first time:
- Make only the 2-3 ideas from the Imagine stage.
- Make even if you’re not sure yet.
- Prototypes are meant to fail, so make them simply, quickly, and cheaply.
- Scout and Sketch before building.
- Build with your user in mind.
- Build with the Test stage in mind.
Make after Testing
After gaining new insights during a Testing phase, you will most likely return to the Make stage to improve your prototype.
Here are the simple rules for making after testing:
- If your prototype was a total failure, revisit the right stage of our design process and move forward from there. If you don’t know the right stage, go to the Empathize stage.
- If your prototype was a successful failure, rebuild your prototype with your new insights.
- Bring your prototype closer to a final product as simply, quickly, and cheaply as possible.